COSMETICS
Choosing the right packaging for your cosmetic, skin care, personal care or fragrance product is vital. Not only must it effectively protect the product’s contents, but it must also be durable, safe, functional and attractive to potential customers. Whether it’s on the shelves of a retail store or being delivered to the home, the inner or outer package is one of the customer’s first direct experiences with the product, so it makes sense to ensure a positive first impression in order to gain brand loyalty and repeat business. That’s why a custom cosmetic box packaging is so important.
There are several packaging manufacturers, but few can be as creative as Laklé.
How to choose the best packaging for your product?
Successful cosmetic packaging box ultimately translates into successful marketing and sales. Let’s not forget that product packaging can be a powerful brand statement. If your brand focuses on sustainability, for example, it’s important to invest in eco-friendly packaging that clearly demonstrates this commitment.
If your brand is more about luxury care and pampering, the packaging should reflect that by offering a sense of prestige, luxury, elegance and quality. Poor or inconsistent packaging can detract from the quality of a product and the image of the brand.
Laklé believes that it is preferable to opt for materials that can be recycled, reused or biodegradable. This is why the use of cardboard cosmetic packaging box rather than metal or plastic is an excellent choice.
With the success of online sales, the shipping and delivery of cosmetic products such as creams, lotions, oils, perfumes, etc. require a sturdy and appropriate outer carton. If not carefully packaged, products can be broken or damaged in transit, resulting in costly compensation and unhappy customers. The size, shape and weight of your product must be taken into account.
Custom cosmetic box packaging can really help your product stand out. The printing, material selection and finishing we can add to a cardboard cosmetic packaging box will give you total control over the appearance of your package.
Check out our different types of packaging to get inspired!
Some satisfied clients
Wow, what amazing work once again! Thank you to the whole team.
I’d like to take this opportunity to thank you and your team for your support and invaluable collaboration ☺️ You’re doing an excellent job, and we truly appreciate it.
The event at Volkswagen went really well, and there were a lot of positive and impressive comments… about the Mille Bornes game! It was the highlight of the evening for many people!
Thank you all for your efficiency in turning things around to help us this week!
They are stunning!! A huge thank you for everything! I will definitely keep your contact for future projects.
Frequently Asked Questions About Cosmetic Boxes
Which type of cosmetic box is right for which product?
It depends on the product, the volume and the experience you want to create. A foldable cardboard box works well for creams, serums, balms and soaps, especially in large quantities, since it is usually shipped flat and costs less. A rigid box or a rigid setup box is better suited to perfumes, premium skincare and gift sets. For in-store sales, a display stand showcases your products at the counter.
How do I size the box for a bottle, jar or tube?
Measure the finished container, including its cap, pump or dropper, and not just the body of the bottle, since these parts often determine the height and width. The box should leave a slight clearance so the product slides in easily, and a cardboard insert can be added to hold it in place or to fit several pieces in the same set.
Is cardboard resistant to the moisture and oils of a cosmetic product?
Cardboard is normally not in direct contact with the formula, since it wraps a container (bottle, jar, tube) that holds it. It still has to withstand bathroom humidity, an accidental leak or oil stains on the outside of the container. A protective varnish, an insert or a suitable finish can make the difference. If your product touches the cardboard directly, such as a solid soap bar, mention it in your quote request so we can choose an appropriate material.
Do finishes (foil stamping, lamination, varnish) affect the recyclability of the box?
It depends on the finish. Aqueous varnish and standard printing are generally compatible with cardboard recycling, while plastic lamination or certain metallic effects can make it harder, and collection rules vary from one municipality to another. If sustainability is central to your brand, opt for simpler finishes. For premium finishing ideas, see our page on luxury gift boxes.
Can I get a sample before placing my order?
Yes, we can produce a prototype or a sample to validate the design, color, finishes and dimensions before final production.