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Choosing the right packaging for your cosmetic, skin care, personal care or fragrance product is vital. Not only must it effectively protect the product’s contents, but it must also be durable, safe, functional and attractive to potential customers. Whether it’s on the shelves of a retail store or being delivered to the home, the inner or outer package is one of the customer’s first direct experiences with the product, so it makes sense to ensure a positive first impression in order to gain brand loyalty and repeat business. That’s why a custom cosmetic box packaging is so important.

There are several packaging manufacturers, but few can be as creative as Laklé.

How to choose the best packaging for your product?

Successful cosmetic packaging box ultimately translates into successful marketing and sales. Let’s not forget that product packaging can be a powerful brand statement. If your brand focuses on sustainability, for example, it’s important to invest in eco-friendly packaging that clearly demonstrates this commitment. 


If your brand is more about luxury care and pampering, the packaging should reflect that by offering a sense of prestige, luxury, elegance and quality. Poor or inconsistent packaging can detract from the quality of a product and the image of the brand.


Laklé believes that it is preferable to opt for materials that can be recycled, reused or biodegradable. This is why the use of cardboard cosmetic packaging box rather than metal or plastic is an excellent choice.


With the success of online sales, the shipping and delivery of cosmetic products such as creams, lotions, oils, perfumes, etc. require a sturdy and appropriate outer carton. If not carefully packaged, products can be broken or damaged in transit, resulting in costly compensation and unhappy customers. The size, shape and weight of your product must be taken into account. 


Custom cosmetic box packaging can really help your product stand out. The printing, material selection and finishing we can add to a cardboard cosmetic packaging box will give you total control over the appearance of your package.


Check out our different types of packaging to get inspired!